Lord of the Rings: The Rings of Power Trailer

In case you happened to miss it, there is a new trailer out for the upcoming Amazon LOTR Show, and we get a better tease of what’s to come.

The minute-long footage racked up a whopping 257 million online views, the highest number of any entertainment trailer (film, television, or streaming) that has ever premiered during a telecast of the Super Bowl, where the trailer was first debuted, and then was posted online shortly after.

“The response to The Lord of the Rings: The Rings of Power has been immense, In introducing the upcoming series to viewers, our goal has been to ensure we are positioned at the epicenter of pop culture while remaining true to the Tolkien universe. It’s been incredible to see the amazing reaction to each marketing beat that we unveiled over the past month.” Ukonwa Ojo, chief marketing officer of Prime Video and Amazon Studios, said in a statement.

The Lord of the Rings: The Rings of Power will premiere exclusively on Prime Video in more than 240 countries and territories worldwide—and in multiple languages—on September 2. New episodes will be available weekly.