Amazon Prime Video’s “The Lord of the Rings: The Rings of Power” made its entrance in the breakout shows ranking this week, its first full week of data since Amazon released the first two episodes on Sept. 1. It registered 34.8 times the average series demand over the past week which put it in the “exceptional” tier of shows, a level of demand that only the top 0.2% of shows reach, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
The Amazon original series, which launched in more than 240 countries and territories worldwide, is a prequel to the blockbuster Lord of the Rings films and fantasy world based on the classic books by J.R.R. Tolkien. Events in the epic drama series are set thousands of years before Tolkien’s The Hobbit and The Lord of the Rings.
After premiering on September 1, new episodes will be released weekly through October 14.
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